Litter: The Undesired Way to Market a Brand

On 2 January I went to the beach with my neighbour. He’s an avid surfer and came knocking on my door first thing to join him for the day. To give some background, my plan had originally been to go to the beach on 1 January, but in the coastal areas of South Africa, that is one of the few days of the year that it seems everyone and their friend is at the beach. Thousands of people descend upon the beach, making traffic and finding parking and a little spot on the beach a veritable nightmare. So postponing this outing for one day seemed reasonable.

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The Thing about Beach Litter

There are few people who don’t like a day out at the beach. What’s better than taking a stroll down the beach with sand crunching beneath your feet and between your toes? Not much, that I can tell you.

So, the weekend past, I had the privilege of spending some time in Paternoster, on the West Coast of South Africa. It has beach sand that we eventually managed to pin down as ‘silky’, the grains are so fine. I’m certain Cleopatra would have used this in her scrub had she access to it.

But I digress. The only problem was that the beach was littered. Not heavily, at first glance, but still. Their were some obvious empty plastic water bottles lying around and a few crisp packets.

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